Discover the Canadian Signature Experiences (CSE) Collection
Travellers around the world are telling us they want to explore and live a life that’s less ordinary.
That’s why the Canadian Tourism Commission has created the Canadian Signature Experiences (CSE) collection– once-in-a-lifetime travel experiences found in Canada. They show the world what Canada’s tourism brand is all about.
The Canadian Signature Experiences collection helps eligible tourism businesses promote their product internationally. It also makes it easier for the travel trade to sell more Canada, and make more money doing so. Media can utilize the Collection to find a rich array of story ideas, media collateral and other resources.
General Info & Program update
Discover our list of Canadian Signature Experiences current members
News Release – Nov 26, 2014 : Atten-shun! Welcome the new recruits to the Canadian Signature Experiences collection.
News Release – April 30, 2012 : 48 more tourism businesses support Canadian Tourism Commission’s Canadian Signature Experiences to promote travel to Canada
News Release – Oct. 18, 2011: Canadian Tourism Commission announces addition of new members to the Canadian Signature Experiences
We want to help you sell more Canada, and make more money doing it.
Welcome to the Canadian Signature Experiences collection
We’ve invested in cutting-edge consumer research that very few destinations can match, and we know that millions of international travellers(the kind who stay longer and spend more money) want to buy these Canadian experiences.
We’re marketing experiences in ways that our competition isn’t. Our largest and most integrated global campaign is set to drive demand right to our best receptives, tour operators and travel agents who are ready to close the sale.
Our list of Canadian Signature Experiences grows each year. Take a look at our current Canadian Signature Experiences members, organized by themes.
Every day, we’re adding new copy, images and video to our inventory of content. Register at our Brand Canada Library to gain access to photos and powerful copy descriptions from the collection. They are all here for you to use in your brochures right now, for free.
Our sales teams are ready to fund innovative marketing partnerships to drive your sales. Get in touch with your local CTC trade representative. Our goal is to help you sell more Canada, and help you earn more money doing it.
Together, we can show international travellerswhat they’ve yet to experience… by opening up a whole new world of awesome Canadian experiences for your clients to explore.
Member perspectives on CSE ProgramRead more >Close >
Member perspectives on Experiential Tourism Read more >Close >
Thank you for your interest in the Canadian Tourism Commission’s Canadian Signature Experiences collection. The annual application in-take period is closed. The CTC is currently reviewing its application in-take processes and at this time is not accepting applicants to expand the membership. We will announce new opportunities in the future.
In the meantime, please feel free to read the FAQ and program backgrounder or if you have any questions about the program, contact the CTC’s Brand Experiences Team at experiences [at] ctc-cct [dot] ca.
The Canadian Signature Experiences collection is neither an accreditation, nor a quality-assurance program. The CTC does not provide travel or tourism services of any kind and is not responsible for any loss or damage you may incur in relation to those services, whether you relied on the experience’s inclusion in the Canadian Signature Experiences collection or not.